Our marketing campaign doesn’t begin when your property is listed in MLS. Our extensive pre-marketing campaign helps connect your property with our network of buyers before it goes on the open market. We use our established list of buyers that are looking for homes just like yours. We also do off-market advertising to present your home to potential buyers in the marketplace. Off-market transactions can mean more money in your pocket as a seller and an easier transaction for everyone involved.

No matter where buyers are looking, they will find your property.  We have strategic partnerships with the most highly trafficked real estate websites in the U.S. and internationally, which means your property will be listed and advertised on:

• Realtor.com
• Zillow
• Trulia
• Boston.com
• Google
• Condo Domain
• Move.com
• Yahoo! Real Estate
• Craigslist
• And many other sites…

Our team will create a custom, stand-alone site that is exclusive to your property.  We drive traffic to your site through creative linking strategies, classified ads, and traditional internet marketing such as banner ads and pay-per-click advertising (PPC).  Professional photography and SD Matterport technology visually showcase the features of your home inside and out. Our websites are visually stunning and optimized to drive buyers directly to your home.  Each website features:

• Professional Photography
• Description of Your Home
• Neighborhood Information & Amenities
• Transit Details
• Floorplans
• 3D Matterport Walkthrough on some listings!
• Information to Contact Your Agent Directly

We make it easy for buyers to imagine themselves in your property through multiple advertising channels.

• 24/7 Open House:  Buyers can visit your property anytime online through a  virtual tour, floorplan, and 10+ professional photos and diagrams. 

• Customized Printed Marketing Materials: Professional high-quality property package (including listing sheets, postcards, flyers, etc.) with full details and pictures.  

• Open Houses: We hold traditional open houses for your property, optimizing advertising to ensure the maximum number of buyers know when and where to show up.

• Print & Newspaper Ads: Designed to call attention to your property and increase potential interest, with direct calls to action to book appointments. 

• Social Media: Our organic cross-channel reach is one of the strongest in the market.  Combined with paid ads, we get your home in front of more potential buyers’ eyes. 

• Retargeted Ad Campaigns: If a potential buyer visits your property website, that signals interest.  We use retargeted ads across the internet to keep your property top of mind.

• Signage: Attractive custom-designed banners and signage at the property are key to capturing walk-by/drive-by traffic.

Attracting attention from other real estate agents is a key ingredient in our marketing platform.  The vast majority of buyers work with a real estate agent to assist them in their purchase.  We create an industry “buzz” for your property by leveraging our extensive network of agents using the following techniques:

• MLS and LINK Listings:  Daily monitoring, updating, and enhancing your listing are key to maximizing the eyeballs your property gets by other agents and potential buyers.  Selling your property through a great description, pictures, floorplans, etc. starts with the information in the listing services.
  
  
• Broker Open House: Holding a broker open house and luncheon allows us to put your property on display for the brokerage community, so they can see first hand how well the property could work for their clients. 
  
  
• Direct Mail/Email: We send out weekly updates for your listing to all agents in the area to keep your property top of mind.